Tech Peek Base

We recently wrote about gWallet, a startup that hopes to offer a legitimate virtual currency monetization platform, after OfferPal, and others have recently come under fire (a.k.a. “Scamville”) for scamming users of virtual games on social networks. The startup, which recently raised $10.5 million in funding, works directly with brands directly as opposed to adopting an affiliate leads model. gWallet claims that its proprietary technology and transparent platform allows game developers and social networks to see when and where exact offers are being presented within their ecosystems.

The startup wouldn’t reveal the details of what its platform would look and feel like, but today is giving us a little bit more insight into how it will work. gWallet is launching gLTV, a new metric that will aim to give publishers analytics on how they can measure and increase their lifetime value of users on their applications. gWallet says gLTV uses info about individual users to demonstrate specifically how it can increase the lifetime value of a user based on prior usage and transaction history. Currently, publishers cannot see how they are increasing the lifetime value of their users. Other virtual currency platforms can only measure yield through a CPM model, which measures how much revenue is generated after a thousand views on their offer wall.

» Read whole article at techcrunch.com ...