Tech Peek Base

We recently wrote about OneRiot’s foray into the advertising word, RiotWise, which places content in an emphasized position in their realtime feed. Because people are becoming more and more interested in realtime search and getting access to information that is going on right now, OneRiot believes in the strong potential of serving relevant ads beside results. Today, the realtime search engine is launching RiotWise Trending Ads, a stream of ads that correspond to trending topics as they emerge across the social web.

RiotWise will match Trending Ads display ads that are highly relevant to the same trending topics within an application. OneRiot says says the ?realtime relevance? result in a higher click through rate on the ads. The system is enabled by OneRiot?s realtime search technology and PulseRank relevancy algorithm.

» Read whole article at techcrunch.com ...