Other shoe drops: TomTom cuts price of US and Canada GPS app by 30%
It was just last week that TomTom offered a new version of its nav app for the US (minus Canadian data) for $49.99US [iTunes link]. That didn’t make people who bought the full version for a hundred bucks and never needed the Canadian info anyway filled with joy. Now, TomTom has dropped the price of the version that does include both the U.S. and Canada to $69.99 [iTunes link] until December 28, making those earlier customers even more unhappy.
Price cuts, of course, are a way of life, and no one should be surprised that competition drives down prices. In my view, most of the iPhone GPS navigators are priced too high. I think somewhere between $35 and $50 is about right considering that you are providing all the hardware. Hardware solutions have really plummeted in price, with many selling for close to $100.00. The advantage of the iPhone solution is there is only one device to carry, but navigation stops when a call comes in.