TC50 Star Tonchidot Releases Its Augmented Reality Sekai Camera Worldwide

December 21st, 2009

The wait is finally over. Over a year after its memorable (and zany) debut at TechCrunch 50 2008, Tonchidot’s Sekai Camera iPhone application is now available worldwide. The augmented reality (AR) app has already established itself as a huge hit in Japan, and now Tonchidot is taking its shot at world domination. Or, at least, at getting everyone to start leaving each other geo-tagged virtual Post-It notes. You can grab Sekai Camera here, free of charge.

The premise behind the app is quite simple: as you go about your day, Sekai Camera invites you to leave text messages, photos, and audio recordings that will appear as floating bubbles wherever you created them. You can also fire up Sekai Camera to look at the world around you to see what kind of content has been left by other users. As you spin the camera around, you’ll see new messages pop up as floaty icons. Click one, and you’ll see the content that was shared previously. It’s a bit like Twitter in that everything is


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