The Facebook Imperative Cannot Be Stopped
March 10th, 2010
Editor’s note: This guest post is written by Marc Benioff, chairman and CEO of salesforce.com. In it, he responds to critics of his last guest post arguing that enterprise software should be more like Facebook.
Two weeks ago on TechCrunch I posted ?The Facebook Imperative,? which posed a simple question, ?Why isn?t all enterprise software like Facebook?? It was the next iteration of the question I asked in 1999 that spawned salesforce.com, ?Why isn?t all enterprise software like Amazon.com.? If you have read my book, Behind The Cloud, you are well aware how that one question launched a company, and a movement. Its been an exciting decade. But the real excitement is just starting.