Whrrl, Still Trying To Find Its Way In Location, Focuses On ?Footstreams?
December 22nd, 2009
Much of the web is based around clickstreams. The latest version of Whrrl, a location-based application by Pelago, wants to take that concept into the real world, with “footstreams.”
Up until this point, since the launch of version 2 of its iPhone app earlier this year, Whrrl’s focus has been on storytelling. That is, allowing users to tag places they’re at with stories and pictures. But the latest version shifts the focus towards creating a digital record of all the places you go in the real world, Pelago CEO Jeff Holden tells us. “It’s about places, not location,” he says.