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Zynga’s massively successful moneymaking machine is about to get another way to reach its millions of avid users. Today, the company is starting to test SMS notifications, allowing a small number of users to receive updates directly to their mobile phones. The first 50 TechCrunch readers to sign up here will be able to try it out for themselves, though it’s limited to Mafia Wars only for now. It’s a feature that’s going to be good news to the game’s millions of addicts and also represents a very important strategic move for the company. Because it’s one more thing that Zynga won’t have to rely on Facebook for.

Zynga’s ties with Facebook run deep. They now share some of the same investors, including Russian firm Digital Sky Technologies which has poured as much as $400 million into Facebook and just led a $180 million round in Zynga. Zynga is rumored to be Facebook’s largest advertiser. And Facebook’s viral features have played a huge role in helping Zynga rise to prominence. But despite all of this, it’s in Zynga’s best interest to keep as much control over its own games as possible.